As you may know allot goes into birthing a new baby. Numero uno is the brand, the story, the why. When we set out to launch Sonoran Canyon Seed Co. we knew we wanted it to tell our story as authentically as possible. We drew from our 29 acre ranch located in the scenic region of the Sonoran desert in Arizona and then turned to our farmer and Director of Horticulture Bill Artwohl. Drawing from the colors of the desert we selected a color palette included orange rust, sand dune, vintage denim, and dusty rose. We selected a modern font that had elements of nostalia and created patterns inspired by the southwest. We are so in love with this new baby. Follow us on facebook here and instagram here to keep up with our seed stories, growth and farming adventures.